One of the steps that trips up most new internet entrepreneurs is choosing the right product to promote as an affiliate. With thousands of options available and since you need to make this choice before purchasing your domain name and deciding on articles to write it can easily become a step that causes beginners to just give up (or at least seriously delay their progress).
Everything You’ve Ever Learned is Wrong!
I love that phrase and it’s often overused but in this case it’s probably true. One of the first Clickbank affiliate courses I purchased many years ago taught that you look for a product with high gravity (100+) as these are ‘popular’ products and thus good products to promote. There are two huge problems with this theory and one of these problems creates a fatal mistake.
Problem #1: Gravity is not based on total number of sales but instead on the number of different affiliates promoting the product. This means that a high gravity product is going to have LOTS of competition for the keyword phrases you are trying to rank for. This is difficult enough for an experienced marketer but for a newbie it can be almost impossible.
Problem #2: Some of the crappiest products have a high gravity score! Let me try to elaborate. Your typical big name ‘guru’ goes together with a couple of his buddies and creates a product and not a very good one at that. They have huge lists of other ‘gurus’ that follow their every move and so they mention their upcoming launch and create a huge frenzy of affiliates who jump on board and promote the product on launch day and on. The product is pure crap and after the initial launch doesn’t convert well – but every new marketer sees the popular name and decides to try to promote it, sells a few, notices the high refund rate and gives up on internet marketing. This further inflates the gravity score so that the next wave of newbies getting online chooses it also, gets discouraged and moves on.
Judging by these criteria, I personally stay away from products with overhyped marketing and a high gravity score unless I know the author and product extremely well and also know that my client’s demographics fit and will convert.
What do I look for? First and foremost I study the customers I am going to be marketing to. Is this a product that fits their needs exactly? If not, I move on. Next I look at the sales page. Is it well-written copy that is compelling and makes me personally want to purchase the product? Lastly, I look at the product itself. Yes, I know it’s unheard of but I actually purchase the product and go through the material. Thankfully, I don’t need to purchase every product I promote – here’s a secret tip – you can often approach the owner of a product and ask for a review copy before you begin to promote it. You will know immediately if it is a product you want to put your name behind and promote.
For more information on choosing and promoting affiliate products be sure to join our HJC Marketing Training at Home Jobs Corp (enter your name and email in the form at the top right corner of the site).